Braze & Martech

We’re an official Braze partner — but we got there the hard way, by implementing it in production for brands that needed it to work on day one. Braze is a sharp tool; it rewards careful setup and punishes shortcuts.

The platform is only as good as the data model behind it. Most teams skip that step and wonder why their journeys feel generic six months later.

What we cover

• Implementation, from event taxonomy to first journey
• Migration off legacy CRM tools without losing the audience
• Ongoing optimisation — journeys, Liquid templating, Currents
• Adjacent martech: Segment, CDP architecture, identity resolution